Ford's First Responder Appreciation Program

TO ALL OF THE FIRST RESPONDERS FOR ALL THAT YOU ARE DOING,

THANK YOU FOR YOUR SERVICE!

Your life-saving skills deserve to be rewarded and

your bravery in the face of this crisis is an inspiration to us all.

SAVE AN EXTRA

$1,000

ON ELIGIBLE NEW FORD VEHICLES*

This discount extends to all active and retired first responders including members of the

Police, Fire Service and Paramedics.

The best part? It's on top of the Ford national programs and available on new Ford vehicles!

Getting your discount is as easy as 1, 2, 3.

Let us know that you are a first responder by filling out the form on this page, or discussing it with your product advisor.

We just need to verify your employment. A valid ID, pay stub, health benefits card are all acceptable.

Select your new Ford vehicle and we'll give you all of available incentives plus an extra $1,000!

CLICK HERE TO VIEW NEW FORD OFFERS

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DISCLAIMERS:

*Offer valid from May 1 to June 30, 2020 to Canadian residents who are assisting with the response to COVID-19. First Responders Appreciation Bonus is exclusively for: active members of police forces, fire services, paramedic services and emergency dispatch services; active or retired members of the Canadian Forces; and members of their household. Medical Professional Appreciation Bonus is exclusively for individuals working in the following professions and members of their household: medical laboratory technology, medical radiation technology, medicine, midwifery, nursing, occupational therapy, pharmacy, psychology, psychotherapy and respiratory therapy. This $1,000 private offer is available on the purchase or lease of an eligible new 2019/2020 Ford vehicle, excluding: EcoSport S, Escape S, Edge SE, Ranger XL, Shelby┬« GT350/GT500 Mustang, Mustang Bullitt, F-150 Raptor, F-150 Regular Cabs, Ford GT, E-Series and F-650/750. Offer is combinable with other public Ford offers, but is not combinable with any other targeted/private offers. Limit five purchases or leases per household. Taxes payable before private offer amount is deducted. Contact your dealer for complete details and eligibility.

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